Types of Digital marketing

Types of Digital Marketing:

 
 

• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC)
• Public Relations (PR)
• Social Media Marketing
• Content Marketing
• Affiliate Marketing
• Viral Marketing
• Influencer Marketing 
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• Search Engine Optimization 
   SEO is one of the first and still strongest types of digital marketing you’ll come across.  94% of cross links in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

  Pay per Click Advertising (PPC)

  When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however they may also be referring to ads in other search engines too, like Yahoo or Bing.
  They’re one of the only types of digital marketing that is completely short term – when you stop paying, the ad ceases to exist.

  Public Relations (PR)

  Public relations cannot be overlooked – and although it’s not strictly just a type of digital marketing, I had to include it because it can have a huge impact on your digital marketing results.
  Of all the types of digital marketing; PR is most likely to result in the most exposure quickly (apart from maybe viral marketing – but more on that later.)

  Social Media Marketing

  Social media marketing covers everything that you might do to drum up business on your social media channels – from Face book and Twitter to snap chat and LinkedIn – where ever you’re connecting with your customers socially – it’s social media marketing.

  Content Marketing

  It mixes great content on your website, SEO, PR and Social Media Marketing in tandem.
  Using all the methods together can make your business a serious success.
  Because it’s a combination of lot’s of the other types of digital marketing – it’s definitely my favorite.
  Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere – from YouTube to podcasts, tweets to info graphs – but most often its blog content on your website, driving new traffic through search engines like SEO.

  Affiliate Marketing

  Affiliate marketing is where you recruit ‘affiliates’ for your business, and they draw in leads. Affiliates are like sales people that you pay on commission. The ‘commission’ is determined entirely by you; some organizations offer a percentage of the sale made, others offer a flat rate per product.

  Viral Marketing

  Viral marketing is amazing – if you can get some content of yours to go viral, it could turn your business into an overnight success.
  To make your next marketing campaign can take a combination of a number of the other types of digital marketing – such as content marketing, PR an

  Influencer Marketing

  Influencer marketing is where you drive sales by striking a deal with someone who already has a following and “influences” your target market. It’s a bit like how Pepsi might sponsor Britney Spears as it’s spokes person. If your target market was other entrepreneurs for example, you might try to get Richard Branson on board to help market your business.