email marketing

Email Marketing Best Practices:

Let us discuss some tips for developing a strategic email road map that assists you to be prepared to hit the ground running in 2015.

1. Go mobile; it’s the future:

Responsive design can lead to a 130% increase in email clicks. Yes, you have read absolutely right. Just read once more! With the leading-edge world, this has been clearly stated that regardless of any marketing channel, small screen's vitality can't be overlooked. Every single aspect from the website design to newsletters, email template and landing pages, everything has to be responsive. Moreover, adding the social buttons in the email will increase your success rate.

2. Invest in Analytics:

Data and analytics make sure that you will go with the righteous approach and channel to acquire the better results. That's why, step up your pace vigilantly about what you are doing, what's the general market behavior, what visitors generally behave towards your brand and then perform the steps. If you will spend a dollar on analytics, it can secure your $1 million from going waste.

3. Get in front of the readers:

Creating the blog and email content are all what was required to reach to the top of the search engines, convert them into users and beat your competitors. The world is not constrained up to just having the content, you will have to promote it utilizing appropriate tools and tactics.

4. Increase the email automation and drip marketing:

Drip marketing is the fruitful campaign in the world of email marketing. It allows the agencies to remain cognizant in the minds of the customers even at the specific jiffy; it is not accessible in the market. Apply this significant drip marketing in several ways such as if your emails have primarily focused on the selling, and then you can utilize automated drip marketing to build up more trust and credibility

5. Execute an email-optimization process:

The email elements such as copy, design, calls to action, subject lines, and headlines, landing pages, frequency and time sent require the continual improvement. An audit is very essential component in the email marketing. Analyze the email optimization tests for each campaign to determine what will best work out for your target audience. Execute this after a regular span to gain the higher performance of your email-marketing program.

Linkedin

What Is LinkedIn and Why Should You Be on It?

Put simply, LinkedIn is a social network for professionals. Whether you're a marketing executive at a major company, a business owner who runs a small local shop or even a first year college person looking to explore future career options, LinkedIn is for anybody and everybody who's interested in taking their professional lives seriously by finding new opportunities to grow their careers and to connect with other professionals.

It's sort of like a traditional networking event where you go and meet other professionals in person, talk a little bit about what you do and exchange business cards. On LinkedIn, however, you add "connections" similarly to how you'd make a friend request on Face book, you converse via private message (or available contact information) and you have all of your professional experience and achievements laid out in a neatly organized profile to show off to other users.

LinkedIn is very similar to Facebook in terms of its broad feature offering. These features are more specialized because they cater to professionals, but in general, if you know how to use Facebook or any other similar social network, LinkedIn is somewhat comparable.

Digital marketing training classes

GREPTHOR   software is proud to announce that, we are having best training sessions for Digital Marketing, Hyderabad No.1 training center with 20+ Modules.
The students who are trained in GREPTHOR software are placed in many MNCS.
MNCS   companies are hiring only GREPTHOR   software digital Marketing trained Students, the placement percentage who trained GREPTHOR software is 9 out of 10.

Types of Domains and Hosting

Types of Domains and Hosting:

Different types of Domain Names:

·       TLD - Top Level Domains.

·       CCTLD - country code Top Level Domains

·       GTLD - generic Top Level Domain

·       IDN CCTLD - Internationalized country code Top-level  Domains

·       Sub domain

·       Second level

·       Third level

  Different types of Hosting’s:

·       Different type of hosting plans and services a growing online business can consider.

·       Shared Web Hosting

·       Reseller Web Hosting

·       Cloud Based Web Hosting

·       Virtual Private Server (VPS)

·       Dedicated Web Server

·       Colocation Web Hosting

·       Self Service Web Hosting

·       Managed Word Press Hosting 

career opportunities

Career Opportunities in Digital Marketing:

The various digital marketing positions available for those seeking a career in this are:

     Digital Marketing Manager

     Content Marketing Manager

     Content Writers

     Inbound Marketing Manager

     Social Media Marketing Experts/Specialists

     Search Engine Marketers

     SEO Executives

     Copy Writers

     SEO Analyst

     Conversion Rate Optimizer

     Digital Marketing Executive 

Brand Visibility

Improving Brand visibility:

Brand visibility is the single, most powerful message that a consumer can receive. And the message says that, this product is good and you can trust this product. This brand visibility encourages and motivates the customer to look at the product along with the brand attributes.

How can I increase my visibility?

Use these strategies to boost your visibility:

     Speak up in meetings.

     Strengthen your relationship with your boss.

     Ask for high-visibility projects.

     Volunteer to represent your team.

     Participate in learning opportunities.

     Demonstrate your expertise.

     Form a Mastermind Group

        Grow your network

Uses of Digital Marketing

Uses of Digital Marketing:

·       Because Digital Marketing Levels the Online Playing Field 

·       Because Digital Marketing Is More Cost-Effective than Traditional Marketing

·       Because Digital Marketing Delivers Conversion

·       Because Digital Marketing Helps Generate Better Revenues

·       Because Digital Marketing Facilitates Interaction with Targeted Audiences

·       Because Digital Marketing Caters to the Mobile Consumer

·       Because Digital Marketing Builds Brand Reputation

·       Because Digital Marketing Provides better ROI for Your Marketing Investments

·       Because Digital Marketing Earns People’s Trust

·       Because Digital Marketing Entices People to Take Favorable Action

·       Because Digital Marketing Makes You Ready for the Internet of Things

·       Because Digital Marketing Ensures Business Survival Online

 

Types of Digital marketing

Types of Digital Marketing:

 
 

• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC)
• Public Relations (PR)
• Social Media Marketing
• Content Marketing
• Affiliate Marketing
• Viral Marketing
• Influencer Marketing 
• 
•   
• Search Engine Optimization 
   SEO is one of the first and still strongest types of digital marketing you’ll come across.  94% of cross links in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

  Pay per Click Advertising (PPC)

  When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however they may also be referring to ads in other search engines too, like Yahoo or Bing.
  They’re one of the only types of digital marketing that is completely short term – when you stop paying, the ad ceases to exist.

  Public Relations (PR)

  Public relations cannot be overlooked – and although it’s not strictly just a type of digital marketing, I had to include it because it can have a huge impact on your digital marketing results.
  Of all the types of digital marketing; PR is most likely to result in the most exposure quickly (apart from maybe viral marketing – but more on that later.)

  Social Media Marketing

  Social media marketing covers everything that you might do to drum up business on your social media channels – from Face book and Twitter to snap chat and LinkedIn – where ever you’re connecting with your customers socially – it’s social media marketing.

  Content Marketing

  It mixes great content on your website, SEO, PR and Social Media Marketing in tandem.
  Using all the methods together can make your business a serious success.
  Because it’s a combination of lot’s of the other types of digital marketing – it’s definitely my favorite.
  Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere – from YouTube to podcasts, tweets to info graphs – but most often its blog content on your website, driving new traffic through search engines like SEO.

  Affiliate Marketing

  Affiliate marketing is where you recruit ‘affiliates’ for your business, and they draw in leads. Affiliates are like sales people that you pay on commission. The ‘commission’ is determined entirely by you; some organizations offer a percentage of the sale made, others offer a flat rate per product.

  Viral Marketing

  Viral marketing is amazing – if you can get some content of yours to go viral, it could turn your business into an overnight success.
  To make your next marketing campaign can take a combination of a number of the other types of digital marketing – such as content marketing, PR an

  Influencer Marketing

  Influencer marketing is where you drive sales by striking a deal with someone who already has a following and “influences” your target market. It’s a bit like how Pepsi might sponsor Britney Spears as it’s spokes person. If your target market was other entrepreneurs for example, you might try to get Richard Branson on board to help market your business.