Introduction to
Marketing:
Marketing is
the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
large.
Marketing is
everything a company does to acquire customers and maintain a relationship with
them. ... The ultimate goal
of marketing is to
match a company's products and services to the people who need and want them,
thereby ensuring profitability. The four P's of marketing are product, place, price and promotion.
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